1. Introduction
Hi Show Comércio de Chocolates LTDA ("we", "our", or "us"), registered under CNPJ 46.369.759/0001-47, with its principal place of business at Av. Waldyr Soeiro Emrich, 3426, Santa Helena, Belo Horizonte - MG, 30644-000, is committed to protecting your privacy and personal data.
This Privacy Policy describes how we collect, use, store, and share your personal information in compliance with Brazil's General Data Protection Law (Lei Geral de Proteção de Dados — LGPD, Law No. 13.709/2018) and other applicable regulations.
2. Data We Collect
- Identification data: full name, CPF/CNPJ, date of birth
- Contact data: email address, phone number, physical address
- Purchase data: chocolate selections, flavor preferences, product quantities, order history
- Gift order data: recipient names, delivery addresses, personalized messages, occasion details
- Corporate order data: company information, event specifications, branding requirements
- Dietary data: allergy information (nuts, lactose, gluten) when voluntarily provided for product guidance
- Payment data: billing information processed through secure payment systems
- Fiscal data: information required for NF-e/NFC-e and tax compliance
- Navigation data: IP address, browser type, cookies, access logs
3. How We Use Your Data
- Processing chocolate, confectionery, and gift purchases
- Coordinating gift box assembly and personalized orders
- Managing corporate gift and event orders
- Providing allergy-safe product recommendations when requested
- Coordinating seasonal collection pre-orders
- Processing exchanges, returns, and quality claims
- Processing payments and issuing invoices (NF-e/NFC-e)
- Sending new collection arrivals and seasonal promotions (with consent)
- Complying with ANVISA food safety regulations and legal obligations
4. Legal Basis for Processing
- Consent provided by the data subject (especially for dietary/allergy information)
- Performance of a contract or preliminary procedures related to a contract
- Compliance with legal or regulatory obligations
- Legitimate interests of the controller, provided fundamental rights are preserved
Dietary and allergy information is classified as sensitive health data under the LGPD and is processed exclusively with your explicit consent for the purpose of providing safe product recommendations. This data is never used for any other purpose.
5. Data Sharing
- Chocolate manufacturers and suppliers for product sourcing and quality inquiries
- Delivery partners for gift order fulfillment
- Payment processors for secure transaction handling
- Technology service providers for system maintenance
- Health and food safety authorities (ANVISA, Vigilância Sanitária) when required
- Tax authorities as required by fiscal regulations
- Government authorities when required by law
We do not sell, rent, or trade your personal data to third parties for marketing purposes. All data sharing is conducted in compliance with the LGPD. Gift recipient data is used solely for order fulfillment and is never retained for marketing purposes.
6. Data Retention
Your personal data will be retained only for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Dietary and allergy data is retained only for the duration of the specific transaction. Food safety records are retained as mandated by ANVISA. Transaction and fiscal data are retained as required by tax regulations. Upon expiration, your data will be securely deleted or anonymized.
7. Your Rights
Under the LGPD, you have the following rights:
- Confirmation of the existence of data processing
- Access to your personal data
- Correction of incomplete, inaccurate, or outdated data
- Anonymization, blocking, or deletion of unnecessary or excessive data
- Portability of data to another service provider
- Deletion of data processed with your consent
- Information about entities with which your data has been shared
- Information about the possibility of denying consent and its consequences
- Revocation of consent
To exercise any of these rights, please contact us using the information in Section 10.
8. Cookies
Our website may use cookies and similar technologies to enhance your browsing experience. You may configure your browser to refuse cookies; however, some features may not function properly without them.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Dietary and allergy data receives enhanced protection as sensitive health information. Despite our efforts, no method of electronic transmission or storage is completely secure.
10. Contact Information
Hi Show Comércio de Chocolates LTDA
CNPJ: 46.369.759/0001-47
Av. Waldyr Soeiro Emrich, 3426
Santa Helena, Belo Horizonte - MG, 30644-000
Brazil
11. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page with a revised "Last updated" date.